one of the most activity that everyone use to do is shopping shoes either online or in display shops. latest brand of ladies shoes in 2019

Introduction of footwear      industry marketing

Footwear is a human made outer covering of foot. When the human beings came into existence, they were required to protect themselves from, cold dampness, dust, heat, and roughness of ground while standing, walking or even running. So they originate shoes for the protection of their feet. It is conventionally made out of leather but the aforesaid can be made with synthetic material. 

The importance of footwear is highly realised in western and other countries, so the footwear industry developed in full motion that originated companies like :

• Nike, 
• Adidas, 
• Puma, 
• Reebok etc.

In recent years, there has been a temperament for the footwear sector in the developing world to become successful in exporting to industrially advanced countries. Local markets in developing countries for domestically produced footwear have also grown. These latest trends have resulted in the entrenchment of relatively large scale and capital intensive plants. Domestic enterprises with less access to technical information have thus tended to adopt manufacturing methods similar to those in ‘turn-key’ factories, at the expense of technologies more suitable to local conditions, especially at low cost of production. 

In western countries especially in Europe, the footwear industry has declined in the last few years.

Nike

“Nike, originally known as Blue Ribbon Sports (BRS), was founded by University of Oregon track athlete Philip Knight and his coach Bill Bower man in January 1964. 

The nike shoes are a very good brand that mens, women and children can wear.it is one of the best brand that you can obtain this days. This shoes are made to use them in some sports. They provides the user a great comfort and effectiveness in the activities. This brand also made different designs in accord with the different sports that exist in the word. This brand is monopoly now in the actuality, with his great demand around the world. 

Nike shoes has cool and aerodynamic designs depending in the sport. Shoes are made to be useful for sports activities and also to provide a good looking style in what people wear. Nike shoes are durable, the more durable in shoes is a better acceptance to the people with economic problem will be.

ADIDAS

Adidas Inc. is a German manufacturer, a marketer of athletic shoes and sports apparel. Adidas was founded in 1948 and was named after its founder, Adolf (Adidas) Dassler. His aim was to provide athletes with the best possible sports gear and equipment. For over eight decades the Adidas Group has been part of sports on every level, providing state of the art sports: – apparel, footwear and accessories. Today, the Adidas Group is an international leader in the sporting goods business and offers an outspread portfolio of sporting goods.
For this purpose they always try to strengthening their brand and product to improve their competitive position.
Adidas is committed to the customer focus service with new innovation and design.

SLOGAN

“Impossible is Nothing”, represents the attitude that the company has been trying to inculcate in its customers. Through this slogan the customers are constantly reminded of that anyone can achieve the impossible, taking into account the products of Adidas. The slogan brings out endurance and hope for the customers that Adidas brings out best for the athletes.

PUMA

Puma is a major German Multinational Company that produces high end athletic shoes. The Company is known for its football shoes and accessories and has sponsored acclaimed footballers. The Company was formed in 1924 as Gebrüder Dassler Schuhfabrik by Rudolf Dassler and Adolf. In 1948, Rudolf Dassler formed his own shoes company called “PUMA Schuhfabrik Rudolf Dassler”.

types of shoes

 here we are going to run through women's casual shoe styles. casual shoes are fairly self-explanatory there are female shoes that we wear day to day basis. Check out the most popular casual shoe types below:

• wedges

wedges shoes can give an outfit a more polished look without actually having to wear excruciating heels. they are far more comfortable to wear especially a lower wedge


ballerinas
 pretty and practical solution to casual, everyday footwear. Ballet pumps are a flat slipper type shoe that are an essential item to have in a wardrobe. Ballerinas are such a versatile shoe that come in every print, colour and pattern imaginable, from classic nude to wild animal prints and bright quirky colours.

• lace up

Lace ups is a catch all term for any shoes that fastens with laces. They can be brogues, loafers, heels, ballerina pumps or any other shoe. 
Lace up shoes tend to be slightly sturdier and can provide additional support for your feet, as well as providing an adjustable fastening that can be tightened or loosened to suit your feet.

• canvas shoes

Lightweight women’s canvas shoes are slightly sportier looking than ballerina shoes, but they’re an equally great choice for casual wear. They’re comfy, practical and come in every colour and pattern so you can always find a pair that will match your outfit. They look great with jeans and a t-shirt for an easy and simple weekend outfit.

• wellington boots

Traditionally known as Wellington Boots, a trusty pair of women’s wellies are practical and stylish. Perfect for keeping dry in the winter, or for keeping warm and dry at a festival.

• flip flops

The ultimate summer shoe, if you’re heading to the beach or pool this summer then these are the perfect shoes to put in your beach bag. 

Women’s flip flops are generally made from a foam sole, with a plastic toe support in the middle. For a longer lasting style, opt for one made from leather. Very basic styles will have simple plastic straps, although you can get styles with pretty woven leather straps and finished with gems to add extra sparkle to your outfit.

• mules

An open backed shoe with a closed front. Ladies mules are suitable for slipping on and off and generally far more casual than closed shoes but give more support than flip flops.

• loafers

A casual shoe that generally slips on, with elasticated panels on either sides negating the need for laces or fastenings. 

Ladies loafers offer a classic style that adds vintage glamour to a daytime outfit or office wear. Find out more about loafers in our complete guide to loafers.

• trainers

Women’s trainers are named so because they are designed to be used whilst training – while at the gym, or yoga, as well as for fashion wear. These are more supportive for your feet and comfier than any other shoe for exercising in, make sure you try these on before you buy them. It’s vital you protect your feet with the right support and cushioning. Your legs, hips and knees will benefit from wearing decent trainers as well